Scott O Hirsch entered the commercial email marketing business (a.k.a. the spam game) in 1998 when he founded eDirect, which later merged with Naviant in 2002. Time reported that Hirsch sold Naviant to consumer credit giant Equifax for a staggering $135,000,000. The combined entity known as Naviant became one of the largest players in the Internet direct-marketing space. Naviant went on to be a leader in online registration trends and introduced the concept of email data appending ("e-pending") to postal lists.
In 2004 Hirsch founded Relation Serve Media, an interactive advertising agency also specializing in email marketing. Hirsch took the company public on the American Stock Exchange in 2005 under the symbol RSVM. in 2008 Scott founded DigDev, a digital media agency doing business as DigDev Direct.
© 2022 by Scott O Hirsch