Scott O Hirsch knows, 2020 saw a spike in online purchases unlike anything we could have anticipated. Even with sales climbing every year, the sheer volume of dollars passing through the digital space was staggering.
As the former CMO of Seisint, Hirsch very much remains an expert in digital trends.
Below, Hirsch discusses how DIY platforms can help smaller retailers carve out a space for themselves.
Instant Brand Recognition
Scott O Hirsch knows the most popular platforms give retailers instant brand recognition, which gives small business owners more leverage online.
Maybe no one’s heard of your company specifically, but they know Amazon, Shopify, or Facebook Shops. Having this dedicated destination on a self-service store can make all the difference.
Often surprisingly affordable and easy to use, this is a trend that can help small businesses gain a stronger foothold in their industry.To understand more about how digital trends can be the key to more revenue, visit https://scotthirsch1.medium.com/.
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